Hey, it's Olle here, founder of the company behind The Echo Newsletter.
It has been a few months since we last wrote a The Echo piece, and we are sorry for that. The reason is that we have been focused on building a new product that we believe will become instrumental to the music industry: it’s a Cultural Researcher that maps your artist’s relevant culture and audience in real time. What they care about, what they're saying, how to reach them, what's shifting, and can help you find perfect creators for any community - not based on follower count, but on cultural relevance.
The result: you save hours on manual research, and you make sharper marketing, advertising, and communication decisions across all your artists and campaigns. With real data behind every call.
Hugo’s Interface
Multiple music labels are already using Hugo to power their marketing decisions and work, and are now ready to open the access to more music professionals and companies.
You can read more about Hugo here: https://hugo.love/
If you want Hugo to power your music and artist marketing, I would love to give you a demo; book a time that suite you here: https://cal.com/hugo.love/30min
There will soon be more The Echo editions coming out.
All the best, Olle.
