The Echo Vol. 14 - Indonesian boat racing??

WHAT’S POPPIN’?

We’re in the middle of Summer and things are hot in music, so we hope you’re ready for this week’s Echo!

GLOBAL TIKTOK TREND (SOUND) OF THE WEEK

LOCAL TIKTOK TREND (SOUND) OF THE WEEK
Most French-speaking countries

WHAT’S HAPPENING IN SOCIAL MEDIA:
Instagram now displays public posts in Google search results

Instagram is now showing public posts from professional accounts in Google search results. This update will most likely boost visibility for creators, brands, and businesses.

For those who don’t know, a professional account is simply any “creator” or “business” account. There are plenty of opportunities with this update, but it can be boiled down to including Instagram posts in your overall SEO strategy.

DATA | THE WORLD OF MUSIC QUANTIFIED

Spotify’s weekly global top 5 songs

— #1. JUMP | BLACKPINK // 44.7 m weekly streams (NEW)

— #2. Golden | KPop Demon Hunters Cast // 41.4 m weekly streams

— #3. DAISIES | Justin Bieber // 39.9 m weekly streams (NEW)

— #4. back to friends | sombr // 36.6 m weekly streams

— #3. Ordinary | Alex Warren // 24.6 m weekly streams

Spotify’s weekly global top 10 artists

— #1. Justin Bieber // Pop (NEW)

— #2. Bad Bunny // Latin trap

— #3. Taylor Swift // Pop

— #4. Drake // Pop

— #5. The Weeknd // Alternative R&B 

— #6. Travis Scott // Hip Hop (NEW)

— #7. KPop Demon Hunters Cast // KPop

— #8. Billie Eilish // Alternative Pop

— #9. Fuerza Regida // Varied // Regional Mexican

— #10. KAROL G // Reggaeton

TIKTOK VIDEO OF THE WEEK:
“Name a better Ginger than me”

Views: 16,000,000 | Likes: 535,000

This video was likely very easy to make, and yet it’s gotten over 16 million views. It’s funny, provocative, engaging, and gets a whole lot of stuff right. Here’s a few reasons why this was among the best performing clips on TikTok in the UK.

— #1. Instant zoom-out and movement grabs attention. This is something you see time and time again among top-performing videos.

— #2. Great, short caption you read right away. You immediately know that you should read the caption, and when you do you either think it’s funny or provoking. No matter what side you’re on, a caption like this creates engagement. Many viewers (if not most) turn to the comments to check what other people say or to share “a better ginger.”

— #3. Awesome sound choice with perfect timing. The song is engaging because of its high tempo and great drop. It also suits the overall theme of the video.

— #4. Consistently tons of movement. The creator dances and moves around constantly, which keeps you watching.

— #5. Clean background. The background is nice and tidy, and it’s also relatable in a good way (a very normal bedroom).

MUSIC EVENT OF THE WEEK:
Tomorrowland 2025

In Boom, Belgium, Tomorrowland 2025 will draw over 400,000 people on its two weekends. The perhaps world’s best EDM festival has tons of notable headliners, including David Guetta, Fisher, and Maddix, so we’d say it’s a sure thing that it’s going to be killer.

What’s crazy is that Tomorrowland’s main stage had a large fire just a couple days ago, so the festival was almost cancelled. Luckily, Metallica came in clutch as Tomorrowland could borrow their’s from the M72 World Tour.

TIP OF THE WEEK
Creating a sense that “something’s about to happen”

Creating a sense that “something’s about to happen” is one of the most powerful ways to hold attention in short-form content. Everyone is wired to seek resolution, so if your video starts with tension, an unanswered question, or a hint at a reveal, they’re far more likely to stick around to see what happens next.

This doesn’t have to be dramatic. Even a subtle cue that something’s coming (a drop, a lyric, a reaction, a joke) keeps people watching longer and boosts your completion rate (which algorithms love).

How to get it right

— #1. Show the setup, not the payoff (yet). Open with a close-up of your face right before the beat drops. Or cut in right as you're about to hit a high note or reveal a sample flip. Let the viewer feel like they’ve caught you mid-moment.

— #2. Use text to signal what’s coming. On-screen captions like “Wait for the drop” or “You won’t believe this build-up” create anticipation before anything happens. Keep it short and concise.

— #3. Build tension with music or silence. A pause, a slow filter sweep, or removing the beat for a moment all help create a feeling that something bigger is around the corner. Silence especially grabs attention when used well.

— #4. Tease a visual or sound early. Flash a glimpse of the payoff in the first second (like a shot of the final crowd reaction or the scary jump), then rewind or jump back to how you got there.

— #5. Break it into parts. If the moment takes time to build, make it a two-parter: “Part 1: Building the drop,” and promise the payoff in Part 2. Just be sure to deliver so you don’t leave the viewer unsatisfied. This one is challenging to nail, but if you do it you’ve got yourself a high-performer.

PARASITION: Campaign breakdown

ROUND-UP 

— Songs with “cool and confident” vibes have been performing extremely well on short-form platforms recently

— Specific lyrics / sounds can suit a physical movement extra well, which can create a trend

— Instagram posts now show up in Google search results

— Giving viewers a reason to engage with your video (like saying something provocative) is a great way to go viral

— Want to hook your viewers? Create a sense that something’s about to happen

Thanks for hanging in there ‘til the end. Not that it should be too hard considering how awesome it was, ofc :)

If you want to make your music go viral, strongly consider getting in touch with us at Parasition. We spend our days achieving just that 🕺🚀