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- The Echo Vol. 2 - Old is gold
The Echo Vol. 2 - Old is gold
Disco, disco, and a ridiculously cute baby is what you'll find - and much more.
April 22, 2025 | by Parasition |
HOW’S IT GOING?
We hope you’re all doing great! Like last time, let’s get right into it – we’ve got tons of exciting things to cover.
GLOBAL TIKTOK TREND (SOUND) OF THE WEEK
 27.4 million views | Pop Musik | M (Robin Scott)Genre: 70s synth-pop / new wave Featuring a minimalistic and robotic beat, this sound is resurging on TikTok through a very specific (and quite challenging) dance people are trying to replicate. We’d say it's the quirky energy and rhythmic simplicity that makes it so good for short-form. Also, the positive vibe suits spring / early summer, which is a correlation we often see. Takeaways— Positive vibe is great for spring / summer — People want to see how the creator does the dance (since it’s hard) which creates a super strong hook |
LOCAL TIKTOK TREND (SOUND) OF THE WEEK
UNITED STATES
 1.8 million views | Good People Do Bad Things | The Ting TingsGenre: Indie pop/rock This song has a distinct 70s-inspired groove, that’s super relaxing to listen to — providing relief from the other stressful noise on the platform. Overall it’s a great “background song” for a great caption. A big success factor here is the start of the sound with the repeated “a a a oo” that creates recognition. What’s cool about this trend is that the videos using the sound are completely different. Takeaways— Songs can go viral without having a specific trend attached — Slow, smooth, and relaxing can be a great way to make short-form content stand out |
WHAT’S HAPPENING IN SOCIAL MEDIA:
Instagram launches feed repost feature
Instagram will now show reposts directly in the main feed, not just in Stories or a separate tab. This change makes reposted content as visible as original posts, which is how it’s done at TikTok and X.
Why this matters for music marketing
We’re confident this will increase the reach of individual posts, since content is easier to redistribute. This will help smaller creators that otherwise would have less reach on Instagram. So in other words, expect more and more posts from unknown people to show up in your feed – and capitalize on it by creating trends that go viral.
DATA | THE WORLD OF MUSIC QUANTIFIED
Spotify’s weekly global top 5 songs
— #1. Die with a smile | Lady Gaga & Bruno Mars // 2.3 bn total streams
— #2. Birds of a Feather | Billie Eilish // 2.4 bn total streams
— #3. Ordinary | Alex Warren // 250 mn total streams
— #4. APT. | Rosé & Bruno Mars // 1.5 bn total streams
— #5. Luther | Kendrick Lamar & SZA // 800 mn total streams
Spotify’s weekly global top 10 artists
— #1. Bad Bunny // Latin trap
— #2. Taylor Swift // Pop
— #3. The Weekend // Alternative R&B
— #4. Drake // Pop
— #5. Kendrick Lamar // Hip hop
— #6. Billie Eilish // Alternative pop
— #7. Lady Gaga // Pop
— #8. Ariana Grande // Pop
— #9. Bruno Mars // Pop
— #10. SZA // Alternative R&B
TIKTOK VIDEO OF THE WEEK:
Our little drummer boy
Likes: 19,300,000 | Comments: 70,000
If you’ve been at least remotely active on TikTok, Reels, or Shorts, you’ve got to have seen this cute clip.
So why has it performed so incredibly well? Because people want to continue watching… But why?
— #1. The caption implies something will be shown later in the video, which makes you keep watching since you don’t want to miss anything
— #2. The cuteness is obvious, but highlights that you need something attention-grabbing and special about the video
— #3. Switching angles keeps the video interesting despite nothing exciting going on
— #4. The lighting and filming is awesome, making the video satisfying to watch
— #5. The shareability is huge – everyone wants to show other people this awesome baby
MUSIC EVENT OF THE WEEK:
Still Coachella 2025…
Super boring to mention Coachella 2025 again, but let’s face it, this is where things are happening at the moment. With headliners like Travis Scott, Green Day, Lady Gaga, and Post Malone, we’d expect nothing else…
Every second of Coachella creates content. Fans are posting all the time, and the event offers a case study in how music marketers can leverage things other than the music for spreading it.
The biggest conclusion is that there’s more to music marketing than the music itself, and if you can create content around your music (that people actually want to watch), you’re golden.
TIP OF THE WEEK: Best way film short-form?
One-point perspective
The best and easiest way to level up short-form content is to use the one-point perspective. This setup places your artist directly in the center of the frame, with everything aligned to draw the viewer’s eye straight to them.
It’s visually more striking and highly effective on TikTok, Reels, and Shorts, since it builds intimacy and makes it much easier to hold the viewer’s attention. This is especially the case for talking to the camera, singing, or sharing some kind of message.
How to get it right
— #1. Use a tripod or stable surface to center the camera at eye level
— #2. Choose a clean, symmetrical background (or natural framing like doorways/hallways)
— #3. Frame the content creator dead center and fully facing the camera
— #4. Light from the front or sides to keep focus on the face
— #5. Keep the camera still (100% in almost all cases), and let the creator’s energy drive the shot. No need for annoying movements of the camera
PARASITION: Campaign breakdown
 170k+ views | State of Mind | Kaskade x LiplessGenre: Progressive house The sound has makes you feel like you feel calm and relaxed, but also excited. This means it can be used for tons of stuff. Our goal was to create videos that evoke emotions in some way, which really complements the track. Campaign learnings— For sounds of this type, evoking emotions is the way to go — Either use a longer caption with limited movement in the video, or a shorter caption with much movement |
THIS WEEK AT PARASITION
This week, we’ve pretty much finished our new website which we’re super proud of. It’s tailored towards creators, since they’re undoubtedly our number #1 asset. We’ve also had great progress on our app for our creators, and it should launch in less than a month 🚀
ROUND-UP
— Nostalgic tracks are in, and positive vibes are perfect for spring / summer
— Create short-form videos where people need to see the entire video
— Songs can go viral on TikTok without having a specific trend attached
— Instagram will now allow you to repost others’ posts to your own feed
— Filming with one-point perspective is the way to go for short-form
We truly hope you enjoyed this week’s Echo, and we hope even more that we’ll see you again next week.
If you’re interested in making your music go viral, reach out to us at Parasition and we’ll make awesome things happen together.
See you!!
// The Echo Team