Sep 25, 2025
by Parasition x Hugo
YOUR WEEKLY EDGE
This week’s trends and sounds, hand-picked by Hugo — Parasition’s marketing AI that spots what’s next.
GLOBAL TIKTOK TREND (SOUND) OF THE WEEK
800k+ likes
On Cam (feat. Moneybagg Yo) | Yung Bleu
Genre: Rap
Video style: Specific trend
This sound opens with a laid-back beat and smooth vocals. It leaves plenty of space for captions to carry the message, which is why the current trend (calling out who doesn’t “get cake”) works so well. The vibe gives creators room to be playful, bossy, or just clever with their delivery.
Its relaxed energy keeps the focus on the text while still adding a subtle edge that elevates the humor and attitude of each video.
Takeaways
— Sounds that feel spacious let captions drive the narrative and boost engagement
— A perfect example of how creative trends can breathe new life into a song
LOCAL TIKTOK TREND (SOUND) OF THE WEEK
Spanish-speaking countries
700k+ likes
Shiny | Easykid
Genre: Latin urban
Video style: Specific trend
This sound is an upbeat Spanish banger, radiating positivity and making even simple videos feel more lively. It’s gone viral across nearly every Spanish-speaking country, and the trend adds a twist: creators film horizontally, so the video shows up rotated 90 degrees, which instantly grabs attention by feeling “off.”
The song’s cheerful energy makes it perfect for boosting otherwise ordinary clips, giving them an extra layer of fun and shareability.
Takeaways
— Creative twists (like filming at the wrong angle) are powerful scroll-stoppers
— Shows how the right sound can transform simple videos into viral, high-energy moments
Hugo spotlight
Hugo’s waitlist is still open, and if you care about staying ahead of music trends, now’s the time.
Rather than scraping captions or hashtags, Hugo actually watches and listens to 100K+ TikToks every single day. He spots trend spikes the instant they happen, links them to the tracks that fit, and shows you exactly how to ride the wave.
From song selection to timing to creative strategy, Hugo turns raw data into campaign blueprints.
Grab early access before the next viral moment hits: https://hugo.love/
WHAT’S HAPPENING IN SOCIAL MEDIA:
TikTok releases new inspiration feature
TikTok just rolled out its new Content Insights (related topics) feature, showing trending searches, related topics, and audience data. For music marketers, this means you can spot themes and moods people are searching for before they fully trend, which is perfect for aligning lyrics, hooks, and captions to what’s resonating. Instead of guessing, you can build campaigns around real demand and get in early while trends still have room to grow.
We haven’t had hands-on time with it yet, but it looks like a killer tool for inspiration and more purposeful “scrolling.” But of course, our AI Hugo is even better…
DATA | THE WORLD OF MUSIC QUANTIFIED
Spotify’s weekly global top 5 songs
— #1. Golden | KPop Demon Hunters Cast // 52 m weekly streams
— #2. back to friends | sombr // 42 m weekly streams
— #3. Ordinary | Alex Warren // 32 m weekly streams
— #4. Soda Pop | KPop Demon Hunters Cast // 27 m weekly streams
— #5. Tears | Sabrina Carpenter // 27 m weekly streams
Spotify’s weekly global top 10 artists
— #1. Taylor Swift // Pop
— #2. Bad Bunny // Latin trap
— #3. Drake // Pop
— #4. The Weeknd // Alternative R&B
— #5. Sabrina Carpenter // Pop
— #6. KPop Demon Hunters Cast // KPop
— #7. Justin Bieber // Pop
— #8. Ariana Grande // Pop
— #9. Fuerza Regida // Regional Mexican
— #10. Arijit Singh // Indian Playback Singer
TIKTOK VIDEO OF THE WEEK:
“Life’s short ragebait your dog”
Views: 40,400,000 | Likes: 8,300,000
This clip shows how a single clever idea can turn a simple dog trick into a viral moment. What starts as a lighthearted “give paw” game becomes one of the most-watched animal videos of the month.
— #1. Curiosity from the start. The caption “Life’s short ragebait your dog” makes you instantly wonder what’s about to happen, pulling you into the first frame. Also, animals in general are always a strong hook.
— #2. Visual pop. The strong evening light hits the guy’s face perfectly, giving the scene a cinematic glow that grabs attention mid-scroll.
— #3. Short, repeatable format. The quick setup and punchline invite instant replays, driving up watch time and making it easy to share.
— #4. Flawless timing. The bark lands perfectly in sync with the beat, which makes the clip satisfying. The song choice is a great example of how the right audio can turn a clip into a cultural hit.
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MUSIC EVENT OF THE WEEK:
Pop Montreal
Picture from Pop Montreal
POP Montreal draws over 50,000 fans each year, transforming the city into a five-day showcase for mostly smaller and emerging artists. Spread across multiple venues, it’s a perfect place to discover new music and for performers to win over fresh fans. Beyond the concerts, POP also features art exhibits, film screenings, and late-night parties, turning the whole city into a cultural hotspot.
TIP OF THE WEEK
Re-cut and reuse older clips
Re-cutting past top performers is one of the fastest ways to unlock extra reach. Take a clip that already did well and make it feel new again: trim it tighter, swap in a fresh sound, try a trending filter, or rewrite the caption to grab attention faster.
Clips don’t need to be ancient (even last month’s hit can work) but leave a little space so it doesn’t feel like a lazy repost. Proven content plus a fresh edit is one of the most reliable ways to spark engagement and trigger the algorithm again.
PARASITION: Campaign breakdown
90k+ likes
Let It Be for Love | Armin van Buuren
Genre: EDM / House
Video style: Random
Let It Be for Love is an uplifting, emotional dance track with soaring vocals and bright synths, which is perfect for clips that feel high-energy yet heartfelt.
Our featured creator got it right with a creative angle, a textured background, and flash lighting that made the face pop while keeping the background visually interesting. The video is packed with movement and strong expressions, and the short, relatable caption ties it all together.
Campaign learnings
— Flash + darker settings = standout, scroll-stopping visuals
— Quick, relatable captions drive higher engagement
— Movement, expression, or unique props act as hooks that keep viewers watching and sharing
ROUND-UP
— Chill sounds spark creativity. Yung Bleu’s On Cam shows how spacious, smooth sounds lets captions carry the story. It’s also perfect for playful trends like this week’s “no cake” call-outs.
— Latin vibes go global. Easykid’s Shiny is taking over Spanish-speaking TikTok, and the 90-degree “wrong angle” filming twist proves small creative risks can grab attention and fuel virality.
— Cute chaos wins. The “ragebait your dog” clip (40M+ views) reminds us that animals + humor + perfect timing can turn a simple moment into cultural currency. In general, well-executed simplicity often works.
— Platform tools get sharper. TikTok’s new Content Insights (related topics) help spot themes and moods before they explode, letting music marketers match the right lyrics, sounds, and captions early.
— Lighting is a growth hack. Our Let It Be for Love campaign highlights how flash + darker settings make faces pop and videos scroll-stopping. Definitely a tactic worth stealing for your next post.
Sadly it’s time to leave it here, but the internet isn’t slowing down. Hugo is already spotting tomorrow’s trends before they hit your feed. Lock in early access: https://hugo.love/
