The social media feeds tell stories. And luckily, Hugo’s been there to catch them.

Hugo’s early access waitlist is live, and getting in now means staying ahead of everyone else.

Instead of scraping hashtags or guessing what’s trending, Hugo watches and listens to over 100,000 videos a day. He spots the moments when trends start forming, connects them to the songs with breakout potential, and reveals how to move first.

From sound selection to launch timing and creative angles, Hugo turns raw data into clear, practical steps that make campaigns hit harder and earlier.

Join the waitlist: https://hugo.love/

Rolling Stone just merged with Vibe, a move set to amplify hip-hop and R&B across social, podcasts, and live events. To us, this signals a stronger push toward culturally driven media that bridges legacy credibility with digital reach. Expect more genre-specific storytelling and partnerships centered around community and influence.

Meanwhile, MTV’s decision to shut down five of its dedicated music video channels by the end of 2025 marks the end of an era. Music discovery has fully migrated to social. What once lived on TV now thrives on feeds: they’re faster, shorter, and algorithmically tuned.

— #1. The Fate of Ophelia | Taylor Swift // 86 m weekly streams

— #2. Opalite | Taylor Swift // 57 m weekly streams

— #3. Golden | KPop Demon Hunters Cast // 52 m weekly streams

— #4. Elizabeth Taylor | Taylor Swift // 41 m weekly streams

— #5. Father Figure | Taylor Swift // 36 m weekly streams

— #1. Taylor Swift // Pop

— #2. Bad Bunny // Latin trap

— #3. Drake // Pop

— #4. The Weeknd // Alternative R&B

— #5. Sabrina Carpenter // Pop

— #6. Arijit Singh // Playback Singer

— #7. KPop Demon Hunters Cast // KPop

— #8. Ariana Grande // Pop

— #9. Billie Eilish // Alternative Pop

— #10. Justin Bieber // Pop

Views: 66,000,000 | Likes: 15,000,000

This video shows how genuine kindness can outperform even the flashiest trends. A young guy spends his day cooking chicken burritos and handing them out to people in need, and turns an act of generosity into one of TikTok’s most loved clips of the week.

— #1. Authenticity wins. Nothing feels staged or performative. His calm tone, modest kitchen setup, and natural pacing make the video feel real. This is a rare quality that instantly builds trust.

— #2. Respectful storytelling. He never exploits the people he’s helping. By keeping their faces off-camera, he shifts the focus to empathy instead of pity, which makes the kindness feel purer and more human.

— #3. Emotional pacing. The edit moves quickly enough to hold attention, but never rushes the heartfelt moments. That balance between flow and feeling is what keeps viewers watching to the end.

— #4. Humility stands out. When he mentions taking down his donation link because he’s already received enough support, it adds a layer of sincerity that’s rare online, and that moment alone makes people want to share it.

AMF Amsterdam returns on October 25, taking over the Johan Cruijff ArenA for one night of pure dance-music spectacle. It’s the Netherlands’ biggest electronic event and a cornerstone of ADE’s closing weekend, drawing nearly 40,000 fans from across the globe. The show is famous for its massive arena production with explosive visuals, laser-packed stages, and back-to-back sets from some of the world’s top DJs.

Are you lucky enough to be heading to ADE this week? If so, make sure to connect with Olle, the founder of Parasition and Hugo. He’ll be there to talk about the future of music marketing and give some of the very first introductions to Hugo.

In case you’re not familiar, Amsterdam Dance Event is one of the world’s leading electronic music conferences and festivals. It brings together artists, industry professionals and fans for panels, showcases and unforgettable parties across the city. If you missed it, it ends with AMF, which is a must-visit if you like electronic music.

Book a coffee here: https://calendly.com/olle-parasition/meetup-at-ade-intro-hugo?month=2025-10

Short-form trends are burning out faster than ever. What used to be a week-long window now fades within three or four days before the next sound takes over. That means timing is everything. Once you spot a sound or format that fits your track, move fast: edit, post, and test within 48 hours. Wait too long, and even great content can miss the wave entirely. In today’s feed, being slightly early beats being perfectly polished every time.

— Emotional classics are back. Falling Down by Lil Peep & XXXTENTACION is resurfacing across TikTok. Its haunting line “shit don’t feel the same when you’re out of town” is fueling friendship edits, travel clips, and quiet reflections. Sometimes, nostalgia is the trend.

— Raw energy still cuts through. Doddie Savage’s Whoopty Doo proves that texture alone can make a sound viral. The sharp claps and high-pitched vocals grab attention before the visuals even load, showing how sonic identity can become the hook.

— Kindness goes viral. This week’s top TikTok wasn’t a challenge or meme, it was a guy cooking burritos for the homeless. Viewers connected to authenticity, respect, and emotional pacing. Proof that empathy, not spectacle, drives lasting engagement.

— Campaign inclusivity matters. Our Girlfriend push with Omar Rudberg highlighted the power of relatable captions and simple visuals, but also reminded us that inclusive briefs create broader participation.

— Trend windows are shrinking. Short-form heat cycles now peak within three days, so speed beats polish. Spot a trend, match your sound, and post within 48 hours. Wait too long and even great ideas miss the wave.

— AMF takes over Amsterdam. Europe’s biggest dance event returns October 25, closing ADE with 40,000 fans, arena-scale visuals, and back-to-back DJ sets. If you’re in town, catch Olle (Parasition & Hugo) talking the future of music marketing.

That’s a wrap for this time. Thanks for being here :)

Don’t miss out on the Hugo waitlist.