Hugo’s evolving fast, and we couldn’t be luckier to have him keeping an eye on what’s happening across music and social media.

Hugo has entered beta, and it’s already changing how music marketing works. Every day, it analyzes 100,000+ social videos, finds the tracks fueling viral trends, and builds data-backed creative strategies for artists, managers, and labels.

See what happens when AI starts thinking like a marketer by getting early access at https://hugo.love/.

TikTok just introduced a new wave of generative AI tools inside its video composer, including text-to-video, image-to-video, and AI-powered transitions. These updates make it easier than ever for creators to turn simple prompts or existing footage into polished short-form content.

For music marketers, that means faster workflows and more creative freedom, turning studio clips, live shows, or interviews into trend-ready posts without external editing. TikTok is also testing automatic translation and clip-splitting, signaling a bigger push toward AI-assisted creativity. The result: producing engaging, trend-adapted videos that feel native to the platform will be easier than ever. However, the competition will also be tougher.

— #1. The Fate of Ophelia | Taylor Swift // 58 m weekly streams

— #2. Golden | KPop Demon Hunters Cast // 48 m weekly streams

— #3. Opalite | Taylor Swift // 35 m weekly streams

— #4. back to friends | sombr // 34 m weekly streams

— #5. Man I Need | Olivia Dean // 30 m weekly streams

— #1. Taylor Swift // Pop

— #2. Bad Bunny // Latin trap

— #3. Drake // Pop

— #4. The Weeknd // Alternative R&B

— #5. Sabrina Carpenter // Pop

— #6. Ariana Grande // Pop

— #7. Billie Eilish // Alternative Pop

— #8. Fuerza Regida // Regional Mexican

— #9. Arijit Singh // Playback Singer

— #10. KPop Demon Hunters Cast // KPop

Views: 4,000,000 | Likes: 900,000

This video is a masterclass in timing, tone, and subverting expectations. What begins as a totally ordinary classroom scene (silent, still, and even awkward) turns into a very funny reveal.

The caption “Well ig [I guess] dressing up for halloween isn’t an Italian thing” instantly catches attention, building tension that something must be coming. Then the twist lands: the camera pans to the creator, fully dressed as the Lorax, bright orange with a yellow mustache, breaking the quiet with pure absurdity.

— #1. Perfect use of contrast. The setup feels so normal it’s almost boring, which makes the reveal twice as funny. The emptiness of the room becomes part of the joke.

— #2. Caption-driven suspense. The text acts as a silent narrator, pulling you in and making you wait for the punchline. It’s proof that captions can shape narrative pacing just as much as editing.

— #3. Simplicity as a superpower. No fancy editing, filters, or music: just a clever setup, a camera pan, and the confidence to let silence build tension. It’s a reminder that sometimes, all you need is a relatable setup and one perfect payoff.

Electric Daisy Carnival Orlando returns this weekend, bringing one of the biggest electronic music experiences in the world to Florida. Across three days, EDC transforms Orlando into a neon playground filled with massive stages, top-tier DJs, and immersive visuals. It’s not just a festival but a creative showcase where sound, light, and community collide.

Instead of using the exact viral sound, try swapping it for one of your own tracks that matches its rhythm or emotion. If the original trend uses a melancholic piano loop or bouncy percussion, find a section in your catalog that gives the same energy. This lets you stay part of the trend while showcasing your music. The audience still feels that familiar pulse, but you own the sound (and the streams that come with it).

— Emotion over noise. Use me!!!!!!! by Olga Myko is spreading fast through vulnerability, not volume. Its soft, melancholic tone invites reflection, giving creators space to express heartbreak and honesty. One lyric (“do I have an open invitation saying use me?”) has become a viral anchor for raw, emotional storytelling.

— Rhythm drives reach. Com Cabelo Loirinho by Kevin do Recife is dominating Italy’s feeds with pure energy. Its bold bassline and funk groove transform even simple visuals into dynamic edits. Latin-infused sounds continue to lead globally, proving rhythm remains one of the strongest engagement triggers.

— AI meets creativity. TikTok’s rollout of new generative tools (text-to-video, image-to-video, and AI transitions) marks a major shift. For artists and marketers, this means quicker production cycles and more creative freedom, but also fiercer competition as quality barriers disappear.

— Simplicity wins again. The viral clip “Well ig dressing up for halloween isn’t an Italian thing” shows that humor and timing beat high production. One quiet setup, one perfect reveal, and a million laughs. Relatability remains unbeatable.

— Campaigns with heart. Our Love Me push for Bishara proved that authentic emotion still cuts deepest. A single expressive performance, a playful cat cameo, and a real connection with the music created standout awareness. Creative freedom made the difference.

— Trends you can own. Instead of jumping on the next viral sound, repurpose your own. Matching your song’s rhythm or emotion to an existing trend keeps you in the conversation, while making sure you get the streams.

That’s it :)

In case you missed it, the Hugo beta is now live, and we’d hate for anyone to miss out.