Dec 4, 2025
by Parasition x Hugo
LETS GO
Haven’t tried our AI (Hugo) yet? Grab early access at https://hugo.love/
GLOBAL TIKTOK TREND (SOUND) OF THE WEEK
700k+ likes
I’m Not Bothered By The Rain | Eric McEntee
Genre: Indie pop / Folk
Video style: Random
This track builds a warm, slow, and cozy atmosphere with gentle guitar and soft, soothing vocals. Its low BPM and relaxed tone make it perfect for calm visuals, quiet thoughts, or peaceful aesthetic moments.
Creators love it because it gives space for captions and subtle storytelling. The sound never competes with the visuals, instead adding a soft layer of comfort that makes simple clips feel more meaningful.
Takeaways
— Soft, spacious production supports emotion-driven captions and intimate storytelling
— Great for cozy vlogs, memory edits, calm POVs, and any trend centered on comfort or quiet reflection
LOCAL TIKTOK TREND (SOUND) OF THE WEEK
US
500k+ likes
White Iverson | Post Malone
Genre: Hip hop
Video style: Specific trend
“White Iverson” carries a chill, laid-back energy built on airy vocals, a spaced-out beat, and Post Malone’s instantly recognizable sound. Even though the track has bounce, it stays easygoing and smooth, giving creators a cool vibe without overpowering the visuals.
Its mellow groove makes it perfect for edits where you want style and personality, but still need the focus to stay on the story. The familiarity of Post Malone’s voice also adds instant appeal, helping simple clips feel more polished and intentional.
Takeaways
— Relaxed beat and atmospheric vocals create a cool vibe that supports, rather than overshadows, your visuals
— Great for aesthetic clips, lifestyle edits, outfit videos, glow-ups, or any trend that benefits from a smooth, confident tone
Hugo spotlight
Hugo early access is officially live. It’s already tracking over 100,000 social clips a day, spotting the sounds that are about to take off and turning them into clear, actionable ideas before the trend even forms.
If you want to see what AI looks like when it actually understands marketing, grab early access: https://hugo.love/
WHAT’S HAPPENING IN SOCIAL MEDIA:
Warner ends legal dispute with AI music platform, and makes agreement instead
Warner Music Group has announced a new partnership with Suno, the fast-growing AI music platform, marking a major shift in how major labels engage with generative music tech.
The deal gives Warner artists the ability to opt in to having their vocals, likeness, or compositions used in Suno’s models, opening the door for licensed AI music while protecting creative rights. Alongside the agreement, Suno will introduce new licensed models and expand its footprint in fan engagement and music-tech innovation.
DATA | THE WORLD OF MUSIC QUANTIFIED
Spotify’s weekly global top 5 songs
— #1. The Fate of Ophelia | Taylor Swift // 48 m weekly streams
— #2. Golden | KPop Demon Hunters Cast // 36 m weekly streams
— #3. Man I Need | Olivia Dean // 34 m weekly streams
— #4. back to friends | sombr // 30 m weekly streams
— #5. Ordinary | Alex Warren // 28 m weekly streams
Spotify’s weekly global top 10 artists
— #1. Taylor Swift // Pop
— #2. Bad Bunny // Latin trap
— #3. Drake // Pop
— #4. The Weeknd // Alternative R&B
— #5. Ariana Grande // Pop
— #6. Fuerza Regida // Regional Mexican
— #7. Tate McRae // Pop
— #8. Arijit Singh // Playback Singer
— #9. Olivia Dean // Pop
— #10. Billie Eilish // Alternative Pop
TIKTOK VIDEO OF THE WEEK:
“Private vs public IG story”
Views: 113,000,000 | Likes: 22,600,000
This video exploded because it hits a universal internet truth and delivers it through a perfectly timed, high-contrast switch that TikTok’s algorithm loves.
— #1. Instant emotional hook. The caption “my private ig story vs my public ig story” speaks to an experience everyone knows: the gap between how chaotic you really are and how curated you appear. Viewers relate before the video even starts moving.
— #2. Raw, messy authenticity. The opening clip of her stumbling toward the elevator feels unfiltered, funny, and a little unhinged in a harmless way. It captures the exact energy people post to their close-friends story.
— #3. Clean, dramatic payoff. The sudden jump to a polished photoshoot image hits hard, especially with the energetic music kicking in right at the transition. The contrast is so sharp it becomes rewatchable on its own.
— #4. Scroll-stopping contrast. Low-energy chaos to high-energy perfection in one beat. That whiplash moment spikes watch time, rewatches, and shares, which is why the algorithm pushed it past 100M views.
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TIP OF THE WEEK
Use micro-context captions
Using micro-context captions is one of the simplest ways to boost retention on any short-form video. Viewers make split-second decisions, and a quick line like “Sunday mood” or “wyd?” instantly tells them what emotional space the clip lives in.
It removes confusion, sets expectations, and makes the video feel more intentional. Even mundane visuals perform better when framed with a tiny bit of context, because the audience immediately understands the vibe and is more likely to watch through.
PARASITION: Campaign breakdown
75k+ views
Giovanni Toccami | Braaheim
Genre: Electronic
Video style: Random
“Giovanni Toccami” delivers a punchy, club-forward energy that works best with quick hooks and playful, reaction-based content. Its upbeat feel encourages creators to lean into simple setups, expressive captions, and confident on-camera moments.
The featured creator executed this cleanly. A distraction-free background and strong lighting kept the focus on her caption, while a small opening movement grabbed attention instantly. The hot-topic caption sparked reactions, and her light, joking attitude matched the sound’s vibe perfectly.
Campaign learnings
— Relatable captions drove the strongest engagement
— A playful tone fit the sound best
ROUND-UP
— Soft, slow sounds dominate again. I’m Not Bothered By The Rain continues the rise of warm, mellow tracks that creators use for quiet memories, cozy vlogs, or reflective POVs. Its gentle guitar and calm vocals leave space for captions to do the emotional heavy lifting.
— Familiar voices fuel engagement. In the US, White Iverson resurfaces as the local sound of the week. Post Malone’s instantly recognizable tone paired with a chill, spaced-out beat gives creators a stylish aesthetic without overshadowing the visuals.
— AI keeps reshaping the industry. Warner’s new partnership with Suno marks a major shift in how majors handle generative music. Opt-in models, licensed training, and artist control signal the beginning of a more structured (and collaborative) AI music era.
— Contrast drives virality. This week’s biggest TikTok (“private vs public IG story”) soared past 100M views thanks to a perfect calm-to-chaos switch. The messy elevator stumble into a flawless photoshoot shot created the kind of rewatchable whiplash TikTok’s algorithm loves.
— Micro-context wins in short-form. Creators using tiny, vibe-setting captions (“Sunday mood…”) are boosting watch time across niches. These one-liners set expectations instantly, make simple visuals feel intentional, and keep viewers locked in longer.
That’s this week’s pulse.
And if you want to stay ahead of these shifts: Hugo’s early access is live.
