The Echo

Every week, The Echo delivers data-driven insights, social media trends, and campaign breakdowns built for marketers at music labels. From viral TikToks to real-world results — this is the newsletter that keeps your strategy sharp and your artists ahead.

Archive

The Echo Vol. 16 - Justin keeps it up

Justin Bieber continues to rule TikTok, a Punk/Emo song might be the next big trend, and TikTok makes a surprising release

The Echo Vol. 15 - Originality takes back the throne

Justin Bieber is a back stronger than ever, the Peruvians enjoy a slightly quirky sound, and Facebook moves to limit unoriginal content

The Echo Vol. 14 - Indonesian boat racing??

Indonesian boat racing sparks a global trend, cool and confident continues to rule, and "the best ginger" goes viral.

The Echo Vol. 13 - WizTheMc is back

WizTheMc's unique pop is back, the Americans take over with their Summer fireworks, and the newsletter has its saddest TikTok yet

The Echo Vol. 12 - Crazy is good

Over the top rap, maximum sassiness, and beautiful simplicity

The Echo Vol. 11 - The Panther is back

PinkPantheress' Illegal has gone global, Colombian rapper drops a banger, and relatablity is higher than ever

The Echo Vol. 10 - Sabrina shows how it's done

Show Me Love is back, Sabrina Carpenter nails short-form marketing, and an awesome take on a current dance trend

The Echo Vol. 9 - Hugo is coming

EDM, Urban Latin, dance trends, an excellent ad, and an announcement nobody wants to miss...

The Echo Vol. 8 - Unique and hypnotizing sounds

French rap is back and so is a distinct trend, but you can never guess what happens to the most viewed churros...

The Echo Vol. 7 - Weird dances continue

A pretty strange hip hop dance, french rap, a unique short-form trend, wholesomeness, and a ton more!

The Echo Vol. 6 - Dance videos are still in

A revitalized Electro-remix, soothing summer vibes, AI-powered advertising, and cute bunnies. Sounds great right?

The Echo Vol. 5 - Repetition is the way?

The previous edition's 60s Pop sound takes global control (again...)